| The Cooperative's
Worldwide Distributing Headquarters
The most significant distributing center
for Iran's pistachios is the port Hamburg in Germany.
The establishment of this office with the aim of elevating
pistachio consumption & introducing the product to the
native consumers through the roasting, packaging & handing
it out among retailers was taken into consideration,&
the cooperative regarding the long-term interests resulted
from Iran's presence in the market agreed that ample investments
should be allotted to the case.
With the job done, More value-added portion
the cooperative would gain on one side, and on the other,
the rate of dues & customs duties payable to european
countries would shrink.
Germany-based headquarter : During the initial
phase of direct arrival to the european markets,the cooperative
got to perform diligently, having set up a pistachio-roasting
as well as packaging plant adjacent to the previous sales
office's location in Hamburg in 1986(1365 S.H.).
The plant named »Pistaco« through the most
up-to-date automated machineries get well-packaged pistachios
distributed across the Europe & Russian federation. The
plant can afford European markets 7k. tons of pistachio products
consigned to the Europe per annum.
The 10-thousand-square-meter plant cost the
cooperative 14m.DM's (7m.euros),3200sq.m. of which has lain
under roofed stores,1380sq.m. For administrative dept.,1840sq.m.
production line & 324sq.m. staff-housing area.
Pistaco's commerce dept. is very active,
having been able to support Iran's pistachio potential market
in new packages of 100-gr.,200-gr.,500-gr. & 1-kgr capacities
as well as those of larger size for wholesalers in 10-kgr.
& 20-kgr. vacummed ones or even much larger in half-a-ton
or one-ton packages.
The cooperative owns three sales offices
as well as two representatives in Germany. The offices which
are being directed by Iranian & German staffs has staged
an extensive activity to make known & market Iran's pistachios
to the Europe.
The afore-mentioned headquarters, through
taking part in various fairs held worldwide, offering a variety
of Iran's pistachios to visitors as well as projecting films,
slides & other promotional equipments, beside marketing
the product, helped enhance the country's pistachio export
rate to the Europe. |
