Inasmuch as a good majority of pistachio
product is exported to the international markets, pistachio
price – fixing is quite different from that of other agricultural
products.
A diversity of indices would affect
price –fixing, the most significant of which are such as
: the whole global pistachio situation as well as the rate
of surplus production of producing countries, the foremost
ones of which are Iran & U.S.A, for the aforesaid reason
,the cooperative's experts, preceding annual general assembly
in september, accomplish comprehensive surveys in this regard;
putting forward their results to the assembly.
one of the most crucial sensitivity
in pistachio price–fixing is its applicability to various
markets. Approximately 80% of Iran's pistachio product is
surplus to the internal consumption and inevitably should
be exported.
Meanwhile Iran encounters powerful
rivals who interpret Iran as much the gravest obstacle in
the way of raising their own shares in the world markets,
that's why, they have staged a breathtaking competition.
Consequently the domestic market tariffs are affected very
closely by the rate which should run throughout international
markets, in such a situation, ignoring pistachio price-fixing
indices can lead to some losses on international markets,
reducing any country's quota in the market. In fact, the
inattention to all pistachio price-fixing factors worldwide,
would result in losing any competitive vigor on the part
of Iran in the international market.
Iran's rivals in the global market,
the U.S.A. , to cap it all , are on the point of knocking
Iran out of the market by hook or by crook ; so fixing incompatible
prices, regardless of any supply & demand as well as
the probability of any price-lowering by rivals, harbor
such evil opportunities for them ; therefore R.P.P.C.C's
experts.
beside paying attention to the internal
production situation, should be concerned about stocks,
pistachio production situation in other countries &
the developments coming along in the Europe as well as America
–based markets & they have to do their best to work
up the most acceptable price, offering it as the price base
for every harvesting season to the producer's general assembly.
Pistachio sale price should be determined
to the effect that either producers' interests or foreign
customer's demand can be satisfied.
All producers should observe the
fixed price. Underselling the product on the part of growers
due to some financial needs would incur noxious after-effects,
and, in aggregate, does harm to the whole domestic production
and national interests.
There are some dealers who are active
independently in the world market, even though they make
scanty contributions to the country's pistachio export,
they do undermine the stability of the market, diminishing
the cooperative's maneuvering capability to reach agreement
with foreign buyers.
It's natural that in case Iran is
earnest in standing up for it's successful presence in the
pistachio world market, all the bodies & organizations
which can play significant roles in this regard, should
proceed hand in hand.
The cooperative is not able to have
the whole product collected by itself; in addition, product
purchasing, processing & sales are among those jobs
that the cooperative can't afford without the given neccessary
assistances.
A growing consensus of opinion can
be reached on the issue that the above-said bodies and organizations,
should help with generous contributions to the producers
who earn annually hundreds of millions of dollars for the
country, and this way they have to came? helping the cooperative.
In the past, frequently there can
be seen that lack of due coordination in this domain, would
lead national interests as well as pistachio producers businesses
to sustain bitter losses, while on the U.S. arrival in the
competition arena, Iran's bearing up under such an uncoordinated
situation would result in vicious complications.
The more the world market is supplied
with the product, the fewer customers can be kept up with.
Offering reasonable prices, while comparable favorably with
those of international competitors in variety & quality,
entails producing quality products, lowering cost price(s),
delivering consignments in a more regulated manner, &
a sound operation well thought & based on wisdom.